TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]

In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok.

It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.

13 Businesses With Brilliant Global Marketing Strategies

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers.

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.

What Video Marketers Can Learn from 5 Memorable Australian Commercials

By September of 2019, nearly 60% of Australia’s population was on YouTube.

What Are The 4 P’s of Marketing?

If you’ve been a marketing professional for years now, learning about the four P’s of marketing might seem like a throwback to you.

However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix.

What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]

If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change.

What Video Marketers Can Learn from 5 Memorable Australian Commercials

By September of 2019, nearly 60% of Australia’s population was on YouTube.

How to Post on Instagram: A Step-by-Step Guide

With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.

The Marketer’s Guide to Segmentation, Targeting, & Positioning

I once heard a new business owner define their target market as … wait for it … “everyone”.

*cringe*

The 18 Best Lead Generation Plugins to Add to Your WordPress Site

Collecting high-quality leads is a challenging task that marketers face. Even once you’ve created a fantastic, high-converting landing page, you’re not done.

Segmentation, Targeting, & Positioning (STP Marketing): The Marketer’s Guide

As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?”