![What is LinkedIn Live? [+How to Leverage It in Your Marketing Strategy]](https://blog.hubspot.com/hubfs/linkedin-live-Feb-24-2021-10-34-33-37-PM.jpg)
Every week, I use LinkedIn to talk about current events and connect with other content creators.
And I’m not the only one. In fact, LinkedIn has nearly 700 million active users and has become one of the top social media platforms.
![What is Localized Content [+When to Use It]](https://blog.hubspot.com/hubfs/localized-content.jpg)
For businesses to grow in today’s climate, marketers must think about their content and strategies on a global scale.
The internet has opened doors to new markets around the world, and yet, without paying proper attention to these new customers’ preferences and culture, marketers can miss out on significant opportunities.
Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it’s valuable to know which strategies will offer the highest ROI.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Have you ever tried to bring your clean laundry upstairs by hand, and things keep falling out of the giant blob of clothing you’re carrying? This is a lot like trying to grow organic website traffic.
By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice.
![What I Learned From Counting Every Marketing Agency in America [4 Takeways]](https://blog.hubspot.com/hubfs/people-working-in-marketing-agency.jpg)
It’s a defining human impulse — the desire to quantify the world around us. And given the pending 2020 U.S. Census, it seems a fitting time to contribute.
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies.
In April 2020, I attended the two-hour special “ACM Presents: Our Country“. In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms.
Let’s talk about content.
More specifically, long-form content.
Not only that, but why it’s a good idea to have on your website.
Ever wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
