After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected.
When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total U.S. digital ad spending alone.
In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic masculinity.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Cliché: A picture is worth a thousand words.
For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app.
Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason.
When we think about visual marketing content, it’s easy to default to popular mediums like television, web video, and social media. It’s for good reason, too. These channels do a great job of grabbing your audience’s attention and getting them familiar with the visuals related to your brand.
The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before you have the chance to make something of your company.
We demand a lot from logos.
Welcome to The Science Behind Success — a blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.
