The Ins and Outs of Writing Long-Form Content

Jun 09 2020
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Let’s talk about content.

More specifically, long-form content.

Not only that, but why it’s a good idea to have on your website.

Think You Know LinkedIn? 8 Common Myths Debunked

Jun 08 2020
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Ever wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?

5 Areas of Marketing You Should Practice the “Less is More” Approach

Jun 08 2020
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This crisis has created a need to do a lot more with less resources.

How 7 Brands Are Using LinkedIn Live to Reach Their Audiences

Jun 08 2020
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While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms.

In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.

Bayesian A/B Testing: A More Calculated Approach to an A/B Test

Jun 05 2020
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What are some of the reasons you run an A/B test?

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

Jun 04 2020
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For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19.

In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.

How Dynamic Content Makes Your Marketing More Personal

Jun 04 2020
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The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed.

The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time.

How to Master LinkedIn Content Marketing

Jun 04 2020
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It’s simpler than you think to master content marketing on LinkedIn’s platform. Deciphering when to share and what features to use can be overwhelming at first, but it will become second nature with a few guidelines in your marketing toolkit.

How to Audit Your PPC Campaign & Identify Metrics for Success

Jun 03 2020
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If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze.

Sometimes it can be confusing and overwhelming.

9 Ways to Crush the End of a Blog Post

Jun 03 2020
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When I graduated from college a few years ago, there were a couple of lessons that stuck with me.

First, as a journalism student, I was taught to never write a conclusion for an article.

While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts.

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