What’s a Conversational Landing Page (& How Do You Create One)?

Marketers have found that conversational experiences on landing pages (such as chatbots and live chat) convert three-to-four times more than a traditional landing page. Additionally, a report from Juniper Research predicts that by 2023, the adoption of chatbots across the retail, banking, and healthcare sectors will save businesses $11 billion annually.

14 Essential Features for Taking Payments on Your Website

There are a lot of things I used to buy in person that I now buy online. I wouldn’t call myself lazy, but it’s just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store.

And I’m not alone. Whether it’s because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.

How to Create a Facebook Group for Your Business [+ Why You Should]

In short: Facebook groups are undeniably valuable.

How To Make a Vlog [Step by Step]

I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers.

7 Call-to-Action (CTA) Tools to Help You Increase Conversions

When you create and add a compelling call-to-action (CTA) to any content — such as a website, blog post, or social media profile — you have the potential to convert more visitors into qualified leads and customers. That’s because a well-crafted CTA helps increase conversions and, therefore, prospects, customers, and revenue.

How to Monetize Your Brand’s Blog in 2023, According to HubSpot’s Blog Leaders

Are you struggling to monetize a blog? Don’t fret. Whether running a personal blog or managing the official blog on your company’s website, monetizing your blog is achievable with the right know-how.

13 Graphic Design Trends to Use in 2021 — and Two to Avoid

2020 was — in a word — unprecedented

Why You Might Want to Be More Negative in Your Marketing

Ever wake up on the wrong side of the bed?

Of course you have. We all have.

Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign?

Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark.

How to Run Marketing Team Meetings That Don’t Suck

Meetings suck. They’re time for people to avoid doing actual work, stare blankly at each other, throw in generic comments to look like they’re paying attention, and if you’re lucky, maybe come out with some wicked notebook doodles.

How to Leverage Sensory Language in Your Blog Posts [Data + Expert Tips]

Check this out:

“You’re sitting in the creaky, mesh-backed, black ergonomic desk chair you bought at a discount off Amazon — hunched over, eyes reluctantly wide open, staring intently at a dimly lit laptop screen bearing a blank document.