6 Tactics to Boost Ecommerce Sales [Without Discounting]

Admittedly, when I opened my Etsy shop last year, I half-expected the sales to pour in naturally. In reality, opening an online store is half the battle — you also need a solid strategy for generating ecommerce sales.

How to Be an Effective Instagram Manager [Expert Tips]

Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users.

6 Instagram Managers Share Their Trade Secrets

The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram.

While I wish I was kidding, I’m definitely not.

As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that’s also helpful and entertaining.

However, as a marketer, nailing Instagram isn’t as easy as waking up and being inspired.

The 10 Most Engaging Topics on LinkedIn in 2020 [+Viral Examples]

It’s no secret that LinkedIn operates one of the largest professional networks on the Internet.

In fact, the platform has 690+ million members in over 200 countries and territories.

That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts?

The 10 Most Engaging Topics on LinkedIn in 2020 [+Viral Examples]

It’s no secret that LinkedIn operates one of the largest professional networks on the Internet.

In fact, the platform has 690+ million members in over 200 countries and territories.

That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts?

25 Live Video Stats Marketers Need to Know in 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media.

How to Improve Your Corporate Marketing Strategies [+ Examples]

I know I’ve talked about this before (if you’ve read some of my other blog posts, you might know this already), but I love Taco Bell’s marketing.

The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all.

The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.

How to Drive Traffic with Content Amplification

61% of marketers say that generating leads and traffic is their biggest challenge.

It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can’t wait to see the engagement you earn from your audience.

Email Deliverability: 5 Quick & Effective Ways to Increase It

As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to put our best foot forward with our email campaigns.scriber

After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing.