Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users.
The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram.
While I wish I was kidding, I’m definitely not.
As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that’s also helpful and entertaining.
However, as a marketer, nailing Instagram isn’t as easy as waking up and being inspired.
I know I’ve talked about this before (if you’ve read some of my other blog posts, you might know this already), but I love Taco Bell’s marketing.
The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all.
The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.
61% of marketers say that generating leads and traffic is their biggest challenge.
It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can’t wait to see the engagement you earn from your audience.
As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to put our best foot forward with our email campaigns.scriber