Embark on Your SEO Treasure Hunt With Keyword Mapping

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot.

Embark on Your SEO Treasure Hunt With Keyword Mapping

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot.

How to Write a Content Brief [Template + Examples]

I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. 

How to Write a Content Brief [Template + Examples]

I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer, as a writer — and you know what never changes? The need for content creators to be crystal clear on their assignments. 

Gen Z is turning this CEO’s business model upside down

“This whole entire generation is about to turn all of our business models on its head.”

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing pages I create for companies, too.

A Step-by-Step Guide to How I Do Content Research

I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.) 

A Step-by-Step Guide to How I Do Content Research

I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.) 

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out.