When your business invests in content marketing, you improve your ability to engage your buyer personas, convert more leads, boost brand awareness, and connect with your audience. This leads me to two questions for marketers: 1) Does your company already actively invest in content marketing? 2) Will you continue — or begin — this worthwhile investment in 2020?
Gen Z enters adulthood and gains more and more purchasing power, it’s apparent that the age group is more hyper-connected to the internet than past generations.
Let me ask you a question. If you could learn any skill in one hour, what would it be?
When you’re looking to learn something new, there are plenty of online courses that can help you improve your skills.
HubSpot Academy (HubSpot’s training division) is one of those online providers that offers entirely free education.
In the marketing world, the infamous free content debate seems to be everlasting.
“If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we’re selling?”
![How to Launch a Mobile App in 2020 [Complete Guide]](https://blog.hubspot.com/hubfs/app-development.jpg)
The other day, I signed up for a friend’s solidcore Pilates class.
We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. But sometimes you get pure silence (or crickets 🦗) in response.
On some days, it feels like I communicate with more people on messaging apps than I do in person.
Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team.
Despite what you might hear, Facebook marketing is not dead.
![Marketing Guest Blogging Guidelines [2020 Edition]](https://blog.hubspot.com/hubfs/marketing-guest-blog-guidelines.jpg)
Hi there! Thanks for your interest in writing a guest blog for HubSpot. We’re glad you’re here.
