Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase.
Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.
As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing.
Emotional intelligence has long been discussed as a critical component of leadership.
How do you win brand visibility in a crowded market without overspending on resources?
The infographic is one of the most effective mediums content marketers have at their disposal. It’s a format that allows you to create content that’s compelling and compulsively shareable without sacrificing utility and thoughtfulness.
Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.
A great way to share more about your background is to have a prepared document, like a professional bio.
2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven’t been as successful and many have had to close their doors permanently as a result.
When you launch a digital ad campaign, you want to be sure you’re maximizing your efforts by boosting your ad’s impression share. This metric tells you how well your ad is performing compared to its total potential audience.
