Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances.

7 Skills You Need to Be a Good Manager [Data + Expert Tips]

What does it take to be a good manager? Some say it’s empathy, others will say it’s transparency. The truth is, it’s a combination of many elements.

Download Now: Free Company Culture Code Template 

I surveyed and spoke with internal and external employees to discover the makers of a good manager. Whether you’re currently managing a team or are interested in doing so, keep reading to discover what we found out.

7 Skills People Managers Must Master, According to HubSpot Employees

Why do people really quit their jobs? Many will say it’s because of salary, benefits, or workload. However, studies show it’s usually due to management.

What is Banner Blindness? How Can You Avoid It?

My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news.

150 of The Most Expensive Keywords on Google (By Industry)

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. 

How to Open an Online Business

I can’t count how many times I’ve come up with an idea and immediately said to my friends, “I should start a business!” I never do, but if I did, I know it would be online.

Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn’t as popular a couple of years ago, it definitely is now.

10 Sites You Can Use for Free Blog Promotion

As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes.

We’ve all been there.

However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time.

5 Secrets to Achieving Work-Life Balance, According to HubSpot Employees

When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and turn on the TV.

Where to Find Public and Private Small Business Funding in 2020

With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time.

How Small Businesses Can Take Advantage of the U.S. Stimulus Package

To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history.

On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website

SEO can sometimes feel like it stands for “Something Extremely Obscure.”

As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.