Digital transformation is more than just a buzzword — as noted by Forbes, 70% of companies have already deployed a strategy to improve digital service and solution uptake or are actively working on one.
Despite ongoing efforts to replace password protection with more robust and reliable security solutions — such as two-factor authentication or location-based access approval — recent research notes that “password authentication is still ubiquitous although alternatives have been developed to overcome its shortcomings”.
![Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]](https://blog.hubspot.com/hubfs/hubspot-advertising-experiments.jpg)
The other day, I was on a run and listening to my trusty Spotify playlist. Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones.
When it comes to website success, what you see is what you get. If the budget is tight or non-existent, free graphic design software can make a real impact on how you present yourself in digital spaces.
How do prospective consumers spend their money? What matters to them when they make decisions about how much to spend, where to spend it, and which company earns their business?
A 5-minute speech can feel both incredibly short and infinitely long.
While this short format encourages audiences to pay more attention, presenters often struggle to fit everything into five minutes even as they navigate nervousness that seems to stretch out each second.
![How to Give a Persuasive Presentation [+ Examples]](https://blog.hubspot.com/hubfs/persuasive-presentation.jpg)
A presentation aimed at persuading an audience to take a specific action can be the most difficult type to deliver, even if you’re not shy of public speaking.
Remote work is incredible. Goodbye soul-draining commute, uncomfortable “business professional” outfits, and expensive takeout salads.
The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate.
When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords?
