The ‘Ethics’ You Didn’t Know Existed in Design

Just the other day, I was Googling something in a rush and came across a blog post that I thought would give me all the information I needed.

17 Last-Minute Gift Ideas for the Marketer in Your Life

The days remaining in 2020 are few, and 2021 is just around the corner — things you undoubtedly know already.

Facebook Shops: What Is It and How Brands Can Use It

This year, brands are increasingly bringing shopping experiences online.

Facebook Shops: What Is It and How Brands Can Use It

This year, brands are increasingly bringing shopping experiences online.

How to Develop a Niche Marketing Strategy that Drives Growth

As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart.

The Step-by-Step Guide to Creating a Complete Marketing Strategy in 2021

How many times have you seen a killer marketing campaign and thought to yourself, “Wow, I wish I would’ve thought of that!”

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

In 2019, Contently, a content marketing software company that connects freelancers with enterprise brands, made a controversial move — in an effort to increase profitability and, in turn, provide more creative opportunities to their freelancers, the company announced that they’d begin charging freelancers a mandatory service fee for every assignment they book.

What Is an API? The Answer in 300 Words or Less

When the marketing industry first shifted from outbound to inbound marketing, many marketers dropped their old roles of content interrupters for new ones as content creators.

The Pros and Cons of Blog Comments [+ Does It Matter for SEO?]

As any blog owner will tell you, “Should I enable comments on my blog?” is one of the first questions you’ll ask yourself as your content starts to grow.

Developing a Niche Marketing Strategy that Drives Growth [+ Examples]

With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for.