How Broadcast Journalism Helped Me Pivot to Social Media Management

Pivoting from a career in broadcast journalism was a big decision for me.

Lights, Camera, Action: How to Record a Webinar Worth Replaying

How often do you find yourself running late to a webinar or missing it entirely? Too often to admit? You’re not alone. On average, 260 people register for a single webinar. However, only about 60% of people actually attend the webinars they register for.

Upstream vs. Downstream Marketing, Explained

How many times have you seen a term for something you already knew about? This probably happens a lot, right?

Upstream vs. Downstream Marketing, Explained

How many times have you seen a term for something you already knew about? This probably happens a lot, right?

What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts.

How These 6 Social Media Marketers & Creators Built Loyal Brand Communities

Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy.

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.

Reach and Delight (The Right) Customers with Cooperative Marketing

Let’s say you’re buying a new phone. You probably also have to buy a screen protector and case. But, never fear — The phone store has an array of both from different companies. They are bundled with the phone for a lower price.

8 Ways Digital Rewards Can Help Marketers to Stand Out

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks.

Video is vital to ecommerce marketing — here’s what marketers need to know

Video in ecommerce isn’t optional anymore — it’s the bare minimum. I don’t want to read novel-length product descriptions. I want to see it, feel it, trust it. And your customers want the same.