![The New Rules of Marketing [2020 Edition]](https://blog.hubspot.com/hubfs/rules-marketing.jpg)
Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing.
When I was getting married, one of the main tools that helped me plan was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party.
However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.
![How Facebook Ads Have Evolved [+What This Means for Marketers]](https://blog.hubspot.com/hubfs/FACEBOOK%20HISTORY%20%281%29.jpg)
According to a recent study from Statista, Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. There’s no social media platform more prominent or ubiquitous. No other online destination offers you more potential exposure to prospects.
As marketers, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.
Product classification is key to uncovering the reasons behind your consumers’ buying behaviors.
The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I’ve been buying for years.
Choices are hard.
And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.
Choices are hard.
And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.
