It’s been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Buyers are more in control than they’ve ever been, and companies delivering a great digital customer experience are winning.
It’s been over six months since COVID-19 was declared a global pandemic. As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Digital transformation is accelerating. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Buyers are more in control than they’ve ever been, and companies delivering a great digital customer experience are winning.
Data: You can’t live with it, and you can’t live without it. At least, that’s how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship.
Data: You can’t live with it, and you can’t live without it. At least, that’s how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship.
When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits.
As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first.Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine.
From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own.
To consider what ad fatigue is, let’s start with an example.
You can’t get a degree in SEO. Books on SEO quickly become out-of-date.
With all the work marketing teams are responsible for, it can be hard to make time to get reinspired and capture a spark of creativity that leads to a new, marketing strategy. This can be even more problematic for brands in physically isolated areas.
Ever since I was first introduced to search engine optimization (SEO), I’ve had to use it in every role I’ve had from editorial writing jobs to marketing blogging.
While SEO was never my sole focus, I had to learn how to measure the success of my efforts.
