13 Simple (But Critical) Tips for Creating Better Landing Pages

There’s no question that landing pages — and the lead-capture forms that come with them — are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads — and generate reconversions, too.

That’s because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages.

What is TikTok For Business & Should You Use It in Your Marketing?

Musical.ly, created in 2014, was a music sharing app whose users would share short videos of themselves lip-synching to different music snippets. The platform was among the top 100 downloaded apps for two years straight, and users posted around 13 million videos per day.

The Ultimate Guide to Sales and Marketing

Peanut butter and jelly.

Puppies and the park.

Beach days and ice cream.

How to Eliminate Render-Blocking Resources From Your WordPress Website

Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how?

TikTok Ads Guide: How They Work + Cost and Review Process [+ Examples]

In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok.

It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to trending music. It has since expanded to house more diverse videos and become a creative outlet for brands.

13 Businesses With Brilliant Global Marketing Strategies

Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers.

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets.

What Video Marketers Can Learn from 5 Memorable Australian Commercials

By September of 2019, nearly 60% of Australia’s population was on YouTube.

What Are The 4 P’s of Marketing?

If you’ve been a marketing professional for years now, learning about the four P’s of marketing might seem like a throwback to you.

However, for those of us who work in the industry but didn’t study marketing in college, it’s entirely possible you haven’t heard of the marketing mix.

What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]

If, like me, you’ve worked in marketing for a long time, then the four Ps of marketing might seem like a throwback. They are a bit, but I’ve worked in marketing for over a decade now, and some things never change.

What Video Marketers Can Learn from 5 Memorable Australian Commercials

By September of 2019, nearly 60% of Australia’s population was on YouTube.