A Step-by-Step Guide to Advertising on Instagram

Instagram has finally surpassed 1 billion users. Yes — that’s a billion with a B.

How to Reduce Page Weight on Your Website [Quick Guide]

When it comes to your website pages, size matters. The smaller the file size of a page, the faster it will load for anyone who requests it.

How HubSpot Built a World-Class Conversational Marketing Program

Over the last few years, HubSpot’s audience has gotten chatty. Chatbots and live chat became some of the most popular ways to reach HubSpot and the humans here. For years, prospects have wanted to ask questions and get direction while navigating the website.

The 5 Best Podcast Editing Software, According to HubSpot’s Senior Podcast Producer

You’ve had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast.

8 Strategies for Writing Product Descriptions That’ll Generate Revenue

I’ll admit it — I love online shopping. Recently, I’ve been shopping online more than ever.

25 Stats That Prove Why Workplaces Need to Embrace Diversity

As a legally blind person who’s held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field.

5 Social Media Predictions Marketers Got Wrong Last Year

The world around us is constantly changing — it only makes sense that the marketing world does too.

Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us.

Download Now: Social Media Trends in 2022 [Free Report]

The Ultimate Guide to Pinterest Marketing

Pinterest marketing is incredibly effective. 

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?

Free Resource: 12 Pinterest Templates for Business

In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right. 

Here’s how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.

The Plain-English Guide to Local PPC

For the last few weeks, my husband and I have been ordering more takeout than ever.

As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery.

We were so excited and immediately placed an order.

That’s why local pay-per-click (PPC) can be a great option for local businesses.