It’s the Little Things: How To Write Microcopy

Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for the first time, I wouldn’t have any worries about how to use it to my benefit.

What Is a White Paper? [FAQs]

The definition of a white paper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.

The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.

Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As video content overtakes text-heavy content formats — whether in the form of live streams, YouTube videos, or Instagram Stories — marketers must include a plan to use in-stream video ads in their strategies.

How to A/B Test CTAs Like HubSpot Experts

The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It’s the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate.

Integrated Marketing Examples: 8 Best Campaigns, According to HubSpot

One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels.

25 Stats That Prove Why You Need Link-Building in Your SEO Strategy

You probably already know how crucial SEO is for your website’s traffic.

25 Stats That Prove Why You Need Link-Building in Your SEO Strategy

You probably already know how crucial SEO is for your website’s traffic.

Integrations: The Newest Addition to Your Marketing Ops

Marketing isn’t just about campaigns, content, and creativity. There’s a whole lot of “getting things done” that needs to happen behind the scenes for campaigns to roll out on time and performance to scale.

How HubSpot Adjusted Our Reporting Process After GDPR Changed Its Cookie Consent Laws

This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters.

GDPR (General Data Protection Regulation) is an EU law that protects the personal data of EU users and regulates how businesses process and handle this data.