Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you.
To create the optimal customer experience, it’s undeniably critical that your sales and marketing teams are well-aligned.
As marketers in 2020, there’s one major thing that we have in common: We’re driven by data.
Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you?
Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries.
I love learning, and recently, I’ve been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills.
When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google.
There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect of a growth in market share.
Your organization spends time and money researching, developing, and implementing a great product. The next (ongoing) step is to bring awareness to that product and its changes. That’s where you come in. In the product marketing space, you have three main goals: increase the number of users, improve adoption and loyalty of those users, and reduce churn. As the development team continues to reduce friction by adding or improving features, users must be made aware of these changes so you can fuel your flywheel.
Before you break any email marketing habits or best practices, it’s important to first understand why they work.
Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
