Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences.
A great way to share more about your background is to have a prepared document, like a professional bio.
2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven’t been as successful and many have had to close their doors permanently as a result.
When you launch a digital ad campaign, you want to be sure you’re maximizing your efforts by boosting your ad’s impression share. This metric tells you how well your ad is performing compared to its total potential audience.
From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you?
In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic.
Traffic matters. The more traffic your website generates, the greater your chances of capturing visitor interest, encouraging user action and generating sales.
All humans — including your customers — are emotional creatures.
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the test long enough to get statistically significant results.
Buyers don’t think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don’t think like each other either.
