According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention.
When I think of automation, my first thought is that judgment day from “The Terminator” is upon us.
However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently.
In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers’ adoption of artificial intelligence has grown by 44% since 2017.
Most things in life are only as good as their foundation. Houses, ice cream sundaes, sand castles … marketing teams.
With over 4.5 billion social media users across the globe, it’s no wonder businesses need to be active on social media to connect with their audience.
If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats.
Facebook Groups are nothing new to the marketing world, but they present a variety of interesting business opportunities.
A couple of weeks ago, I was planning a trip to New York. I’d never been, so I was excited to start planning and figure out my itinerary.
We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they’re right about that.
Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ.
It’s hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media.
Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium.
Consider this — you’re trying to add the final slides to an important presentation, but you can’t seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire on your laptop, or play Words With Friends on your phone.
