Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know if a tool or strategy is worth your time.
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance.
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.
We integrated AI into our website chat and our KPIs flew off the charts. Here’s exactly how we did it and what we learned along the way.
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.
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