Recently, I took a leap of faith and bought leggings online.
If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short.
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google.
So for traffic, SEO is a must.
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work.
In 2020, workplaces are embracing remote work options more than ever before.
Whether we realize it or not, we’re surrounded by integrated media planning.
Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.
So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.
Okay, okay, I’ll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts.
For instance, today’s lucky search query was “How many businesses”, and I ended up going with “…does Shaq own” (let’s just say, I was shocked to see the result.)
