For my master’s program at Syracuse University, we were required to attend two immersion weekends.
These weekends were filled with networking events, guest speakers, and industry leader presentations.
The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
To some marketers, A/B tests are a no-brainer.
Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”.
![What Is Local PR and How Does It Work? [Examples]](https://blog.hubspot.com/hubfs/local-pr.jpg)
Let’s face it — building brand awareness isn’t the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult.
Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants.
As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing.
Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.
As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common concern for many marketing departments — however, I’m here to tell you about why email marketing is important and walk you through its benefits.
Today, I was scrolling through the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter.
What do marketers and Sesame Street monsters have in common? They LOVE cookies.
This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I’ve learned a lot from both places about being a better product manager.
