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According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI.
Those who know me, know that I have a healthy obsession with travel, and so, I often pour through travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation.
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A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing.
91% of marketers are confident that their making marketing decisions will positively impact revenue. Are you one of them?
From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are.
If you can prove that your marketing activities actually made an impact on your business, you’ll have many more opportunities (and budget) to grow your marketing efforts. Sounds like a marketer’s dream, right?
Great content and attracting inbound links are major elements of your SEO strategy.
Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods.
According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention.
When I think of automation, my first thought is that judgment day from “The Terminator” is upon us.
However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently.
In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers’ adoption of artificial intelligence has grown by 44% since 2017.
