What Is Demographic Segmentation, & How Do You Do It?

One of the greatest music videos ever made (according to MTV) was released in 1990, winning Best Choreography and the hearts of fans and parody-creators alike: “U Can’t Touch This” by MC Hammer. This rap video (and those harem pants) made reverberations that are felt throughout pop culture today. But why am I talking about it on HubSpot’s Marketing blog?

The 11 Best Free Email Accounts and Service Providers of 2020

You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more.

9 Custom Reporting Tools For Your Marketing Team

When it comes to creating reports for your data, sometimes a pre-built dashboard, table, or template will do the trick. But what happens when your current tool doesn’t have a pre-built report that meets your needs or includes the metrics and dimensions you want to use?

Rethinking Your Premium Content: How to Build a Guided Learning Course

Are you seeing a lower return of effort for traditional premium content like whitepapers, webinars, ebooks and more?

Everything You Need to Know About Landing Page Design

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. You only get one opportunity to have your first interaction with another person … and the last thing you want is for that first interaction to be a bad one. After all, humans are known to remember negative experiences more vividly than positive ones.

The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase.

Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action. They also give brands identity, personality, and emotion.

8 Ways Marketers Can Leverage Social Media to Meet Business Objectives

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. 

How Brands Can Nurture and Develop Emotional Intelligence (and Why It Matters)

Emotional intelligence has long been discussed as a critical component of leadership.

4 Tips for Creating Customer-Centric Content to Drive Growth

How do you win brand visibility in a crowded market without overspending on resources?

Interactive Infographics: A Picture of the Premise, Tools, & Process

The infographic is one of the most effective mediums content marketers have at their disposal. It’s a format that allows you to create content that’s compelling and compulsively shareable without sacrificing utility and thoughtfulness.