You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy.
You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music, parties, and deals this time of year, I’m excited about — holiday marketing.
As a marketer, I’d like to believe all my marketing efforts are high-impact.
Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats.
It’s Friday afternoon, and your team is jonesing for Happy Hour.
When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information.
People want a sense of direction when they’re shopping. They want to see their choices grouped together — whether they’re looking for spoons, granola, or winter coats. Brands make this happen with the product category.
After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected.
This morning, as usual, I started my day by checking my emails.
After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected.
