Event Invitation Emails: How to Create One that Rocks

Running a successful event can be stressful, especially when you have so much to coordinate, including the agenda, the venue, and the speakers

22 Examples of Nostalgia Marketing that Make Customers Feel Good

Nostalgia marketing is the advertising equivalent of comfort food.

Subdomain or Subdirectory? What They Are & How They Affect SEO

One of the most heated arguments that I’ve been a part of was about whether or not Taylor Swift is a good dancer.

20 Nerdy Valentine’s Day Gifts for the Marketer in Your Life

Roses are red, violets are blue, Valentine’s Day is coming … and you didn’t think this one through.

How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats!

How Market Intelligence Will Make Your Marketing Team More Agile

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese.

What’s The Best Time to Send Email Campaigns? (Research-Backed)

Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email.

How to Market A Product to Wow Customers

Product launches are an exciting time for marketers.

An Inside Look At HubSpot’s Enterprise Marketing Playbook

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.

Marketers: Is Your Ecosystem Ready for 2020?

At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago.