We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.
At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago.
Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year.
![Do You Really Need Sound in Your Instagram Stories? [New Research]](https://blog.hubspot.com/hubfs/Do-instagram-stories-need-sound.jpg)
Since the dawn of Stories features across social media platforms, many brands have asked, “Should we make Stories with or without sound?”
Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post.
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster.
Headlines like, “Gen Z is Coming, Are You Ready,” or “Prepare You Marketing to Survive the Gen Z Invasion” are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?
The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already).
Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better.
In 2021, Instagram reported over 500 million users viewed Stories.
