Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark.
Back in the late ’90s (way back when), SEO was in its infancy.
It was almost like the Wild West — anything goes.
Since the rules were loose, both white hat and black hat SEO tactics began to develop.
While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way.
How much do you know about website indexation?
If it’s next to nothing, you’re not alone.
When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me.
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. Six years after the acquisition, Bloomberg estimated Instagram at 100 times that.
Emails and IMs and shared docs — oh my!
Emails and IMs and shared docs — oh my!
Let’s talk about online advertising.
Specifically, banner ads.
You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:
Let’s talk about online advertising.
Specifically, banner ads.
You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:
Marketers, welcome to 2020.
