Facebook offers many ways to test the performance of your Facebook ads before they go live.
With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the first ones to go.
I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to become a more organized person, I’ve discovered something super helpful — I can make content calendar templates in Google Sheets.
As marketers, we become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.
As marketers, we’ve become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product.
Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently.
Social media is always shifting and changing, so if you are still running on the same strategy as you have in years past, now is the time to start thinking differently.
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis?
Slack is an undeniably popular messaging channel for businesses — it’s used by over 12 million people worldwide, and 87% of its users say Slack improves communication and collaboration.
One of the best training sessions I’ve attended for my career was the PeopleFuel®️ program by The Energy Project at HubSpot.
Here, I learned that to be most productive at work, I needed to manage my energy, not my time.
The training was led by Nick Congelosi, HubSpot’s Management and Leadership Development Head.
