8 Resources to Use to Ensure You’re Using Inclusive Language

We’ve talked about it before, but diversity, inclusion, and belonging shouldn’t be about filling a quota. Instead, the goal should be to foster a true sense of belonging among your team, which is likely filled with people from all backgrounds.

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot’s Link-Building Expert

As the HubSpot Blog’s Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites.

20 Stats That Make the Case for Co-Marketing Today and in the Future

As a billionaire inventor and CEO, the fictional Tony Stark, also known as Marvel’s Iron Man, worked his way to the top of the corporate ladder while repeatedly saving the world on the side.

The Ultimate Guide to Successfully Livestreaming From Home

This post is written by Kerry Shearer, “The Livestream Expert”. Kerry is a conference speaker, workshop presenter, online course creator and smartphone video trainer based in Sacramento, California. 

How to Create Facebook Video Ads, According to HubSpot Advertisers

During the last few years, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has over 500 million people watching Facebook videos every day.

Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) — it’s also because more marketers are shifting their budgets from TV to mobile video.

What are Mini Apps & Why Marketers Should Care

With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, “Do I need to have an app for my business?”

What are Mini Apps & Why Marketers Should Care

With apps continuing to grow as a vital staple of everyday life, marketers continue to ask, “Do I need to have an app for my business?”

The 4 Key Signs Your Marketing and Sales Teams Aren’t Aligned

I like to think of marketing and sales as the leads in a buddy cop movie. 

How To Make Instagram Reels and Use Them to Your Advantage

If there’s one thing that Instagram understood with the creation of Instagram Reels it’s that it’s not just content that’s king — it’s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app’s endless feed of short, entertaining video clips quickly became an internet sensation.

5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid]

When you were in school, did you ever work on a group project?

If so, you probably remember that some went well, and others weren’t as synergistic.

The same thing is true with brand partnerships.

Sometimes co-marketing works because each brand pulls in a new audience and the two are able to learn from one another.