In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars.
Along with allowing marketers to educate audiences about topics related to their brand, webinars can also offer major lead generation benefits.
But, while a number of successful marketing pros make creating webinars look easy, there’s actually a hefty amount of work that needs to go into planning them in order to see solid engagement.
Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals.
The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 1 billion users.
As you’re probably well-familiar at this point, 2020 has brought with it plenty of disruption and change.
It’s no secret that agencies are accustomed to wooing clients during in-person pitches.
When it comes to Facebook ads, you might feel like you’ve won the lottery if your ads perform well.
However, you couldn’t be further from the truth. In fact, I’ve spent more than $900K on Facebook ads in over 4 years.
Facebook ads are a complex and nuanced form of marketing.
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in.
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook.
Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook.
As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge.
It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page?
