Roses are red, violets are blue, Valentine’s Day is coming … and you didn’t think this one through.
![How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]](https://blog.hubspot.com/hubfs/ecommerce-marketing-automation.jpg)
So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats!
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese.
Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email.
Product launches are an exciting time for marketers.
We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.
At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago.
Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year.
![Do You Really Need Sound in Your Instagram Stories? [New Research]](https://blog.hubspot.com/hubfs/Do-instagram-stories-need-sound.jpg)
Since the dawn of Stories features across social media platforms, many brands have asked, “Should we make Stories with or without sound?”
