Do You Really Need Sound in Your Instagram Stories? [New Research]

Since the dawn of Stories features across social media platforms, many brands have asked, “Should we make Stories with or without sound?”

Why Accessible Marketing is the Future, According to an Inclusive Design Expert

One in four people live with a disability in the United States.

How to Use Pinterest for Blogging

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post.

52 Gen Z Stats Marketers Need to Know in 2020

When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster.

Headlines like, “Gen Z is Coming, Are You Ready,” or “Prepare You Marketing to Survive the Gen Z Invasion” are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?

Can’t Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]

The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s not on your calendar already). 

How to Understand & Calculate Statistical Significance [+ Example]

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better.

Which Instagram Story Formats Really Engage Viewers [New Research]

In 2021, Instagram reported over 500 million users viewed Stories. 

19 Types of Blogs that Make Money in 2024 [+Examples]

Blogging is an attractive and creative outlet for sharing your unique perspective. Besides adding value to your audience, blogging helps you turn your passion into income through several monetization methods.

Inclusive Language: How To Use and Promote It at Your Organization

Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. 

The Best Super Bowl Ads of All Time

The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also excited to see what the nation’s big-budget brands will come up with for this year’s ads.