As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse.
When I first began my marketing career, I was envious of emails.
According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind.
Regardless of business size, online advertising strategies are similar. In fact, 46% of marketers working for agencies and brands with an ad budget of $50 million or higher report say they spend up to 60% of it on ad programs from the three tech giants.
If you’re a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be.
Admit it: Launching a new website is stressful — even for the most seasoned digital marketers.
Four times a year, HubSpot’s SEO team delivers a lovingly crafted report to our blogging team.
Four times a year, HubSpot’s SEO team delivers a lovingly crafted report to our blogging team.
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.
The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout.
Undoubtedly, search has changed in recent years.
