What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting.
Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it.
That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think.
They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy.
The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.
If you’re a marketer, at some point, it’s likely you’re going to be asked the question, “Is it on brand?”
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Creating content for every funnel stage is about more than just cranking out blog posts. It’s easy to fall into a routine — publishing the same kinds of pieces without stopping to ask if they’re what your audience actually needs at that moment.
Pivoting from a career in broadcast journalism was a big decision for me.
How often do you find yourself running late to a webinar or missing it entirely? Too often to admit? You’re not alone. On average, 260 people register for a single webinar. However, only about 60% of people actually attend the webinars they register for.
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts.
