What Exactly Is Semantic Search (& How Does it Affect SEO)

Ten years ago, SEO strategists across the world followed a relatively similar process.

What Do Contractors Own? A Guide to Freelance Copyright

When I was a young teenager, I used to write songs with my best friend.

We knew that one day we’d be famous songwriters (because, of course we would), and we didn’t want to fight about who owned the songs when we were famous.

24 Reddit Stats and Facts to Know in 2022

Since it launched in 2005, Reddit has remained a mystery to many marketers. Reddit is a user-influenced platform that embraces discussion and community engagement over content creation or branding. Its difference in focus makes Reddit vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche.

15 Tips That Make Freelance Writers Successful

When I scroll through Facebook and Instagram, I often see ads from people who are freelance writers, promoting the “working from anywhere” lifestyle.

Ephemeral Content: How & Why to Invest in Content That Disappears

Last year, Sony Pictures earned over 45 million impressions and made over a million in incremental movie ticket purchases.

25+ Web Design Statistics that Are Essential to Know in 2023

Did you know that website design can improve time on site by 84% and YoY online revenue by 132%? 

How to Conduct the Perfect Marketing Experiment [+ Examples]

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished your next big marketing campaign.

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide.

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations. 

Smart Targeting: The Better Way to Reach Audiences & Customers

Have you ever visited a website you frequent and found that the text interacts with you?