They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy.
The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together.
If you’re a marketer, at some point, it’s likely you’re going to be asked the question, “Is it on brand?”
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Creating content for every funnel stage is about more than just cranking out blog posts. It’s easy to fall into a routine — publishing the same kinds of pieces without stopping to ask if they’re what your audience actually needs at that moment.
Pivoting from a career in broadcast journalism was a big decision for me.
How often do you find yourself running late to a webinar or missing it entirely? Too often to admit? You’re not alone. On average, 260 people register for a single webinar. However, only about 60% of people actually attend the webinars they register for.
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
How many times have you seen a term for something you already knew about? This probably happens a lot, right?
As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts.
Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy.
Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists.
