As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing.
If you’re concerned about the quality of your email list or want to ensure your subscribers intend to read the email marketing you send out — it’s time to look into double opt-in. Double opt-in is a process that provides the best experience for your subscribers.
As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.
As marketers, we’re making important decisions on behalf of our company and team every day. In addition to using our best judgment when it comes to making these decisions, it’s ideal to also utilize data and metrics when we can.
This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie.
Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics.
Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place.
What do the White House, Sports Illustrated, and my cousin Jimmy all have in common?
They all publish content on Medium.
For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron.
As algorithms and trends evolve, managing social platforms effectively has become one of the biggest challenges for marketers.
Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers.
