The 5 Best Podcast Editing Software, According to HubSpot’s Senior Podcast Producer

You’ve had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast.

8 Strategies for Writing Product Descriptions That’ll Generate Revenue

I’ll admit it — I love online shopping. Recently, I’ve been shopping online more than ever.

25 Stats That Prove Why Workplaces Need to Embrace Diversity

As a legally blind person who’s held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field.

5 Social Media Predictions Marketers Got Wrong Last Year

The world around us is constantly changing — it only makes sense that the marketing world does too.

Every year, marketers pull out the crystal ball to predict trends and shifts in the coming year. Sometimes we’re right on the tail — and other times the social media marketing landscape surprises us.

Download Now: Social Media Trends in 2022 [Free Report]

The Ultimate Guide to Pinterest Marketing

Pinterest marketing is incredibly effective. 

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 433 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 83% of users have made a purchase from content they’ve seen on Pinterest. So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?

Free Resource: 12 Pinterest Templates for Business

In this guide, we’ll cover the answer to that question as well as how Pinterest works, which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business. But first, we’ll review what the platform is and how it works — let’s get started.

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right. 

Here’s how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.

The Plain-English Guide to Local PPC

For the last few weeks, my husband and I have been ordering more takeout than ever.

As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery.

We were so excited and immediately placed an order.

That’s why local pay-per-click (PPC) can be a great option for local businesses.

Does Your Blog Need Its Own Social Media Channels?

If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers.

Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it’s not an out of the ordinary practice.

How 5 Brands Use WhatsApp For Marketing

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.

What Is Twitch? How Do Brands Use It?

Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch?