When you’ve got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature.
And if you are selling your staff’s time in the form of the billable hour, this can be a huge waste of resources.
When you’ve got an important email to write, it can seemingly take hours. You write, revise, delete, and agonize over every word, link, and even your email signature.
And if you are selling your staff’s time in the form of the billable hour, this can be a huge waste of resources.
In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.
Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into the same audience, thinking they can appeal to both.
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same.
When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Sure, many millennials and Gen Zers are considered “young adults.” Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move?
Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform’s Gen-Z and millennial audiences.
Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform’s Gen-Z and millennial audiences.
If I asked you what marketers identify as the number one most exciting business opportunity in 2019, I bet most of you would guess “social media”, “mobile-first experiences”, or even “video marketing”.
In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.
In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.
