When you’re thinking about investing in a product or service, what’s the first thing you do?
Usually, it’s one or both of the following: You’ll likely ask your friends whether they’ve tried the product or service, and if they have, whether they would recommend it. You’ll also probably do some online research to see what others are saying about said product or service. Nowadays, 90% of consumers used the internet to find a local business in the last year, and 82% of consumers read online reviews. This shows that the majority of people are looking to peers to make a purchasing decision.
You’ll need a solid technical marketing strategy if you sell a complex product or service.
How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? If you’re like me, your answer is probably up in the dozens. I could click on an ad about ice cream, and five minutes later, find myself looking at YouTube videos of homemade sundaes.
There are plenty of benefits for businesses to post Live videos on Instagram.
For many businesses, the key to making sales is to first generate leads.
Leads are valuable because they’re the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it’s by filling out a form to download an ebook, completing an online survey, or something else.
Content consumption trends are constantly evolving, which keeps marketing teams on their toes.
Video continuously evolves as an impactful form of marketing – and now is considered more important to consumers now than ever.
Before I buy anything that goes on my face, like skincare or makeup, I pour over the reviews. The only exception is when I’m shopping from a brand I trust. In some cases, I don’t even question a new launch from those businesses — I purchase the new items knowing I’ll be satisfied.
Behind many great teams are great managers.
It’s easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers’ interest.
But once that potential has successfully been removed from the equation, and the prospect of winning a prospect’s business is no longer prospective, are you supposed to stop marketing to them altogether?
