List three things you’ve done this year that pertain to search engine optimization (SEO).
Do these tactics revolve around keyword research, meta descriptions, and backlinks?
If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal.
Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site.
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is expected for social media marketing managers from 2020 to 2030.
The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself.
The other night I was searching “Best Pasta Dish Recipes” on Google.
I clicked the first link and was stopped by the dreaded error code.
I’m willing to bet something similar has happened to you, at one point or another.
When that happens, it’s not just my brain experiencing technical difficulties.
The other night I was searching “Best Pasta Dish Recipes” on Google.
I clicked the first link and was stopped by the dreaded error code.
I’m willing to bet something similar has happened to you, at one point or another.
When that happens, it’s not just my brain experiencing technical difficulties.
In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets.
As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered.
As a marketer, you are probably already aware that images are important. They’re easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience to better understand what you are talking about, plain and simple.
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to a specific part of a page as well.
To understand what rel=nofollow is, we’ll start with an example.
