A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid content — blog posts, email drips, webinars — but conversions were underwhelming. The content wasn’t landing with the right people at the right stage. We were speaking to everyone, so we weren’t really speaking to anyone.
A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage.
In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment.
As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does a content manager really do? How is it different from being a content writer? And most importantly, could this be my next career move?
“G-R-O-W-T-H”: a simple, six-letter word that has become remarkably difficult to say in recent weeks.
Here’s a fun little challenge for you: name three marketing strategies you’d recommend to someone who’s getting their start in the field. Easy, right?
This is what I’d suggest — social media marketing, email newsletters, and content offers.
Raise your hand if you’d rather watch a video to learn something new than read about it.
The other day I decided that I wanted to buy some comfortable outfits to wear around the house.
As I was online shopping, I started to fill out my shipping information in the online form.
However, the form had a requirement that the “City” field could only be 20 characters long. Now, the city I live in is three words, and 22 characters typed out.
The first website redesign project I led was a six-month-long baptism by fire. I learned everything on the fly, which is a great way to grow and get hands-on experience — and also a highly effective way to breed stress and anxiety.
Say I’m in the process of developing a new waffle iron. It’s going to be capable of perfectly detecting when a waffle is golden brown no matter the volume or thickness of the batter. We’re talking about next-level waffle technology. It could be an absolute game-changer, but in this scenario, something goes horribly wrong.
