25+ Web Design Statistics that Are Essential to Know in 2023

Did you know that website design can improve time on site by 84% and YoY online revenue by 132%? 

How to Conduct the Perfect Marketing Experiment [+ Examples]

After months of hard work, multiple coffee runs, and navigation of the latest industry changes, you’ve finally finished your next big marketing campaign.

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide.

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

The holiday season can be a time of year when people are surrounded by family, friends, good food, and traditions. As a manager, you might be excited to get some much-needed rest and relaxation while also wondering how you’ll wrap up end-of-year projects alongside thoughts of celebrations. 

Smart Targeting: The Better Way to Reach Audiences & Customers

Have you ever visited a website you frequent and found that the text interacts with you?

How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing.

What is Double Opt-In in Email Marketing?

If you’re concerned about the quality of your email list or want to ensure your subscribers intend to read the email marketing you send out — it’s time to look into double opt-in. Double opt-in is a process that provides the best experience for your subscribers.

Marketing Reporting Examples: How to Build and Analyze Marketing Reports

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions.

How to Build, Run, & Analyze Marketing Reports [Examples + Templates]

As marketers, we’re making important decisions on behalf of our company and team every day. In addition to using our best judgment when it comes to making these decisions, it’s ideal to also utilize data and metrics when we can.

How One Instagram Influencer Built Her Brand and Attracted 40K Followers

This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie.