As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?”
Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it.
Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a marketing tactic. But do you know how to embed a video in an email so you can combine two highly effective marketing strategies in one place?
Did you know that 55% of marketers say blogging is their top inbound marketing priority?
Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging?
Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence.
Whether you’re conducting a blog traffic audit or analyzing the success of your most recent campaign, it’s undeniable that data is integral to all marketing tasks and roles.
If you’ve been a marketer for a while, you most likely know the basic facts about social media marketing: It’s cost-effective and it’s a way to engage with your customers and potential customers. All that sounds great, but you might be wondering what the data actually says about social media use.
When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.
One of the most humbling experiences as a marketer is putting out that tweet you just knew would be a home run for your audience.
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options.
For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages.
