How 6 Social Media Networks Have Changed in the Last Decade

At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today.

How to Market Your Local Business’ Grand Opening

During the last month or so, my husband and I have driven by this grand opening sign on our way to his parent’s house about a dozen times.

After a couple of weeks, we decided to look up what it was for.

We found out a new restaurant was opening, and we were pretty excited to have a new place to try (sometimes it gets boring going to the same places!).

The 12 Best Social Media Analytics Tools for Marketers in 2023

These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all.

How Long Should Blog Posts Be in 2020? [New Data]

If you’re a blogger, you’ve probably asked your editor “how long should this blog post be” more times than you’d care to admit.

How the Workplace Could Change for Marketers in 2020 [and Beyond]

Remember the TV show Mad Men?

How to generate leads on TikTok, according to TikTok’s Global Head of Product Partnerships

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.

TikTok is the envy of social media sites. Between 2024 and 2025, we’ve seen many social networks rolling out their own vertical video feeds to become more like the viral video juggernaut.

How HubSpot Manages a Giant Website With a Tiny Team

I can’t write a single line of code.

So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.

Features vs. Benefits: A Crash Course on Proper Messaging

Great marketing copy doesn’t just sell a product, it builds a connection with the audience. The beauty of proper messaging is that by communicating either the benefits or features of your product or service, you can tell customers what they need to know in a clever, concise way.

How to Leverage YouTube Advertising for Your Direct Response Campaign

While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new.

What a Social Media Target Audience Is and How to Find It

For my master’s program at Syracuse University, we were required to attend two immersion weekends.

These weekends were filled with networking events, guest speakers, and industry leader presentations.

The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.