Like it or not, social media is ingrained in our everyday lives. People use it to share their happy moments and grievances, ask questions, and even find jobs while employers market themselves and connect with their buyers.
Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
![Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]](https://blog.hubspot.com/hubfs/image-3934.png)
The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing.
When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see “somewhat slower” or “much slower” growth in the next year as a result of the global pandemic and economic climate.
With only 16% of consumers carrying cash and the popularity of ecommerce, if you don’t have a payment processor for your business, you’re missing out.
It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. (For reference, the world population is currently 7.8 billion. That’s a lot of mobile activity.)
This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn’t recall following.
When your business invests in content marketing, you improve your ability to engage your buyer personas, convert more leads, boost brand awareness, and connect with your audience. This leads me to two questions for marketers: 1) Does your company already actively invest in content marketing? 2) Will you continue — or begin — this worthwhile investment in 2020?
