How to Write an Ecommerce Business Plan [Examples & Template]

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to ensure your vision has enough stock to be profitable.

Multivariate Testing: How It Differs From A/B Testing

There’s seemingly no end to what you can test in your marketing — conversion rates, offer placements, and even which titles perform better. 

Email Background Images: a How To Guide (with Examples)

A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content — and one way to do that is with a background image.

Top Ten Cities in Europe for Graduates to Start Their Careers [Interactive Graph]

When I graduated college, I was extremely interested in living abroad for a while.

7 stratégies pour gérer et résoudre les conflits avec les clients

Même en essayant de contenter toutes les parties concernées, il est impossible d’éviter toutes les situations difficiles. Un conflit est la conséquence directe d’une différence de point de vue, ce qui risque indéniablement d’arriver lorsque deux entreprises travaillent ensemble. Un conflit peut également émerger face à un manque de communication, à des processus inhabituels, à des changements rapides ou à des attentes différentes.

How Often Should You (or Your Company) Blog? [New Data]

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results?

Is Coding the Next Must-Have Skill of the Modern Marketer?

Marketing has evolved over time from,“You can have any color you want as long as it’s black” to just-in-time marketing messages that might lead to your brand posting on Reddit.

We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually grasp what’s running behind the scenes of all these digital campaigns?

How to Get a Google Ads Certification

Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, it’s estimated that for every $1 a business spends on an ad, generate $8 in profits.

Robots.txt: The Deceptively Important File All Websites Need

The robots.txt file helps major search engines understand where they’re allowed to go on your website.

How Sujan Patel Used a Growth Mindset to Increase Views by 8 Million

While every business owner likely realizes the integral role marketing plays in a business’s overall success, marketing for marketing’s sake isn’t going to get you anywhere — there has to be a clear strategy and focus behind it.