61% of marketers say that generating leads and traffic is their biggest challenge.
It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can’t wait to see the engagement you earn from your audience.
As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to put our best foot forward with our email campaigns.scriber
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.
A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid content — blog posts, email drips, webinars — but conversions were underwhelming. The content wasn’t landing with the right people at the right stage. We were speaking to everyone, so we weren’t really speaking to anyone.