5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.”

If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience.

5 Marketers Reveal How They Understand & Influence Consumer Behavior

As Elle Woods once said, “Whoever said orange is the new pink was seriously disturbed.”

If you haven’t seen Legally Blonde, Elle was referring to an attempt made by a brand to influence consumer behavior. However, its attempt fell short because the fictitious company failed to align with its target audience.

The Plain-English Guide to Conjoint Analysis

Sometimes, commercials really get me.

The Plain-English Guide to Conjoint Analysis

Sometimes, commercials really get me.

How to Make an Advertisement: A 15-Step Guide [+Expert Tips]

Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and drive sales.

Email Marketing vs. Social Media: Can They Intersect?

This morning, I woke up to this email from Glossier in my inbox:

Email Marketing vs. Social Media: Can They Intersect?

This morning, I woke up to this email from Glossier in my inbox:

11 Ways to Become a Better Blogger, According to the HubSpot Blog Team

Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able to tell that by the fact that the word “blog” is in our team name.

HubSpot’s Blog Team on How to Be a Better Blogger

Did you know that brands who use blogging as part of their content marketing strategy gain 67% more leads than those that don’t?

13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]

Creating videos for Instagram has to be one of my favorite marketing tasks.