5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.

The 13 Best Keyword Research Tools to Find the Right Keywords for SEO

Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert.

Starting a Freelance Business: A Step-by-Step Guide

So, you’re in the business of starting a business.

You’re looking for the freedom and flexibility that comes with only answering to yourself.

How to Rise Above Marketing Mediocrity, According to Ann Handley

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing.

20 Valentine’s Day Marketing Campaigns We Love

Valentine’s Day is a time to celebrate love in all its forms, be it romantic love, platonic love, familial love — or your love for marketing. Okay, that last one might be a little out of place, but you get the point.

What is Email Cadence? What Marketers Should Know + Best Practices

Theres much more to email campaigns than drafting up some copy and hitting send.

How HubSpot Uses Long-Form Video to Build a Brand

Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI.

What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social media, email, websites, or even traditional outlets like TV and radio. This is where a solid media mix comes into play.

What You Need to Know About Creating a ‘Do Not Reply’ Email

 

During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack — chips and salsa to be exact.

Well, chips and a one gallon Tupperware full of my aunt’s famous spicy salsa.

While I’m watching TV, all of a sudden, I accidentally drop the entire gallon of cold salsa on my lap.