For many Millennials and Gen-Zers, Wikipedia has become like a broad encyclopedia for all sorts of things, from random animal facts, to information about our favorite TV shows.
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little more work.
Whether you’re bingeing an original series on HBO or scanning your Instagram feed, high-quality visual content is now easier to find than ever.
In 2019, video marketing is being used more than ever. A whopping ;87% of businesses say they use it as part of their overall inbound strategy.
Despite its success, creating a video may seem daunting if ;your company has ;never done it before.
Are you one of the 7.8 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of four to five podcasts per week.
Even if you don’t personally enjoy using Facebook, there’s no denying the fact that it remains the largest social media platform in the world.
With over2.8 billion monthly active users, anyone serious about marketing a business on social media needs to pay special attention to how they use Facebook.
As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019.
As a business leader, a big part of your responsibilities involves ensuring existing projects and initiatives within your organization are on track while creating space for smart new strategies.
The life of a business leader is all about juggling your priorities — and a big part of keeping everything moving is making sure that existing initiatives are on-track, while creating space for smart new strategies.
In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.
