Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. To fulfill this request, you probably had to learn a series of actions already set in place. That series of actions is called a standard operating procedure (SOP), and they help to routinize job functions.
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
As someone who manages HubSpot’s learning technology, I’ve gone about buying software the wrong way at times. I’ve pushed ahead without the right technical partners, I’ve missed a contract auto-renewal deadline, and I’ve rolled out changes to my team without empathy for how it might affect their day-to-day.
Have you ever talked about the importance of professional development at work, then become so busy that six months and then a year go by without any of that development actually happening?
Have you ever talked about the importance of professional development at work, then become so busy that six months and then a year go by without any of that development actually happening?
Glossier is an online cosmetics brand boasting $1 billion in sales, a rare sight for a four-year-old company. To what does the company owe its success? In part, to Instagram Shopping.
Glossier is an online cosmetics brand boasting $1 billion in sales, a rare sight for a four-year-old company. To what does the company owe its success? In part, to Instagram Shopping.
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands.
We’ve reached peak martech saturation. Just look at this graphic:
New social media sites continue to emerge, new features are added, and algorithms are always being updated, making it tough to keep up with social media best practices.
We complain about spending countless hours in unproductive and mismanaged meetings.
