If you’ve been a marketer for a while, you most likely know the basic facts about social media marketing: It’s cost-effective and it’s a way to engage with your customers and potential customers. All that sounds great, but you might be wondering what the data actually says about social media use.
When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.
One of the most humbling experiences as a marketer is putting out that tweet you just knew would be a home run for your audience.
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options.
For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages.
People are changing the way they work. The root of this change is the growing acceptance of flexibility in the workplace. So, when we talk about the future of work, we have to focus on what’s influencing change.
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make racketing points easy, and always have fun and kind flight attendants.
In any industry, a competitive analysis is an important component of your marketing strategy.
When you’re building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences.
Creating an Instagram SEO strategy is critical for marketers as the platform has become more popular than social media giants Twitter and LinkedIn.
