If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze.
Sometimes it can be confusing and overwhelming.
When I graduated from college a few years ago, there were a couple of lessons that stuck with me.
First, as a journalism student, I was taught to never write a conclusion for an article.
While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts.
The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and why it was worth checking out.
We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona.
During summer, my favorite time of day was when the ice cream truck would drive on our street.
Usually, I didn’t know what I wanted. If I had saved enough money, I’d order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich.
Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc.
![4 Ways Small Businesses Can Advertise on Amazon [IG]](https://blog.hubspot.com/hubfs/small-businesses-advertise-amazon.jpg)
In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience.
In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience.
Going into the office every day, I was comfortable. I was in a smooth routine.
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention.
