Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email.
Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year.
When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster.
Headlines like, “Gen Z is Coming, Are You Ready,” or “Prepare You Marketing to Survive the Gen Z Invasion” are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?