The other day, I was reading a blog post when something caught my eye: a section about how to create a landing page to promote offers like a free ebook. Naturally, I clicked the link. It took me to a clean, focused page that broke down what the ebook included, how to get it, and why it was worth checking out.
We marketers know that marketing according to data points alone isn’t enough to get meaningful engagement — that’s the job of a buyer persona.
During summer, my favorite time of day was when the ice cream truck would drive on our street.
Usually, I didn’t know what I wanted. If I had saved enough money, I’d order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich.
Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc.
![4 Ways Small Businesses Can Advertise on Amazon [IG]](https://blog.hubspot.com/hubfs/small-businesses-advertise-amazon.jpg)
In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience.
In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience.
Going into the office every day, I was comfortable. I was in a smooth routine.
Email marketing is an undeniably powerful strategy for lead acquisition and customer retention.
![How to Run a Successful Grassroots Marketing Campaign [+ Examples]](https://blog.hubspot.com/hubfs/grassroots-marketing-2.jpg)
When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign.
The reason?
Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know.
90% of all web searches happen on Google, which means, if you’re a marketer, you should probably know the ins and outs of Google Ads
