Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team.
Despite what you might hear, Facebook marketing is not dead.
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Hi there! Thanks for your interest in writing a guest blog for HubSpot. We’re glad you’re here.
Whether you’re a new or experienced remote employee, you’ve probably realized how hard it can be to stay on a proper schedule.
In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it.
As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on.
Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand’s services or products?
You know what I’m talking about. Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.
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The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing.
Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment.
Does your business offer international services, but you’ve found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you’re not online?
