Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what an advertorial is and how it can be an excellent marketing choice for you and your team.
Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand’s services or products?
You know what I’m talking about. Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.