Have you ever considered holding a unique and fun business event for your target audience and customers? An event with engaging content, interactive exercises, and networking — all with the potential of improving your brand awareness, converting more leads into paying customers, and boosting revenue?
While the idea for and potential results of this event are great, you also may have thought, “… it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.”
Instagram allows brands to reach a massive global and engaged audience, humanize their content, showcase their products or services, and inspire their fans.
Over one billion people use the app monthly, and more than half log in daily. The facts are there: Instagram can be a key driver to business growth.
Over the past few years, podcasts have undeniably risen in popularity. In fact, almost a quarter of all Americans listen to a podcast each week — for reference, that’s nearly four times the amount of people who watched the Game of Thrones final season premiere.
In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users.
The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and entertainment purposes, is also seen as a place prospective customers can go to research various products.
Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce.