Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries.
I love learning, and recently, I’ve been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills.
When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google.
There are few times more exciting in a company than a product launch. Anticipation brews among the team and a sense of optimism emerges around the prospect of a growth in market share.
Your organization spends time and money researching, developing, and implementing a great product. The next (ongoing) step is to bring awareness to that product and its changes. That’s where you come in. In the product marketing space, you have three main goals: increase the number of users, improve adoption and loyalty of those users, and reduce churn. As the development team continues to reduce friction by adding or improving features, users must be made aware of these changes so you can fuel your flywheel.
Before you break any email marketing habits or best practices, it’s important to first understand why they work.
Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
Before you break any email marketing habits or best practices, it’s important to first understand why they work.
Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
As a result of the pandemic, there’s been a shift in recent years to virtual conferences.
![Do People Still Read Blogs in 2023? We Asked Consumers [New Data]](https://blog.hubspot.com/hubfs/Untitled%20design%20%2835%29.jpg)
According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI.
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation.
