Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.
With 1.85 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 60% of all social logins.
In 2019, Instagram is an undeniably powerful marketing tool — in fact, it now has over one billion active users, making it one of the top social media platforms.
Traditional marketing versus digital marketing has become a hot topic among marketing professionals.
In 2016, Facebook launched its live feature. By 2018, one out of every five videos on the social network was a live broadcast.
So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.
With this in mind, carving out a strategy for Facebook Live seems like a no-brainer.
You worked a lot to create great content. You posted it on your blog, on your social media accounts, and ensured it’s optimized for search engines.
You worked a lot to create great content. You posted it on your blog, on your social media accounts, and ensured it’s optimized for search engines.
When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it.
You know what sounds like a really bad idea?
When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Delta has recently been on a video and gif kick, posting strictly commercials, videos, and gifs about flight.
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
