What Is Marketing Attribution & How Do You Report on It?

Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results.

The Plain English Guide to Google’s Knowledge Graph

Before I began writing at HubSpot, I worked at two small businesses. Really small. Both had fewer than five employees.

Honestly, any time “SEO” was mentioned the whole team got anxiety. There was no SEO expert — or even an employee who had vast experience in it.

Marketing teams who lack knowledge in SEO often feel like they’re playing catch up and aren’t sure if they can deliver results for their clients. Trust me — I get it.

How, Where, & When to Find an App Developer for Your Business

A few years ago, I was on the myVEGAS app playing the slot machines. This is one of my favorite apps because I can play a game for free and redeem rewards like free hotel rooms and free buffets in one of my favorite places — Las Vegas.

As I was getting some free spins, I thought to myself, “I wonder how this app was made … “

8 Really Cool Ways to Use Video in Email Marketing

This morning, as usual, I started my day by checking my emails.

50 Bright Ideas for Promoting Content to Drive Leads

There’s nothing quite as euphoric as launching a new piece of content. You’ve put in days, weeks, or even months’ worth of work into it, and nothing can express your excitement to get in front of the eyes of your customers, leads, and website visitors.

Adapting to the New Era of Search: SEO Changes in 2024

The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content.

The Beginner’s Guide to Customer Targeting

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith.

The Beginner’s Guide to Customer Targeting

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith.

The 18 Most-Followed TikTok Brands and Influencers

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade

Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok.

The 18 Most-Followed TikTok Brands and Influencers

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade

Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok.