38 Podcast Stats That Advertisers Need to Know in 2022

If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats.

8 of The Best Facebook Groups We’ve Ever Seen

Facebook Groups are nothing new to the marketing world, but they present a variety of interesting business opportunities.

A Marketer’s Crash Course to Hyperlocal Marketing

A couple of weeks ago, I was planning a trip to New York. I’d never been, so I was excited to start planning and figure out my itinerary.

HubSpot’s Guide to Building a Killer Marketing Team

We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they’re right about that.

Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ.

How to master the basics of social media advertising [+ 5 examples]

I can’t imagine any company today experiencing substantial growth without proper social media advertising.

Why Playing Games at Work Could Increase Productivity and Employee Satisfaction

Consider this — you’re trying to add the final slides to an important presentation, but you can’t seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire on your laptop, or play Words With Friends on your phone.

6 Try Before You Buy Brands [+What Marketers Can Learn]

Recently, I took a leap of faith and bought leggings online.

The Ideal Marketing Stack for Every Stage of Your Business

If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short.

How to Use SEO Data to Make Better Marketing Decisions

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google.

So for traffic, SEO is a must.

60 Remote Work Stats to Know in 2024

My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work.