It’s no secret that LinkedIn operates one of the largest professional networks on the Internet.
In fact, the platform has 690+ million members in over 200 countries and territories.
That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts?
It’s no secret that LinkedIn operates one of the largest professional networks on the Internet.
In fact, the platform has 690+ million members in over 200 countries and territories.
That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts?
As a content marketer, I’m always on the hunt for effective ways to deliver content that will result in more customers and conversions. Video has grown into an essential marketing platform, and social media is rewarding those who prioritize a live approach. I’ve narrowed down the top live video stats to give you and your teams a better picture of what’s trending this year in live video marketing.
![How to Improve Your Corporate Marketing Strategies [+ Examples]](https://blog.hubspot.com/hubfs/corporate-marketing-1.jpg)
I know I’ve talked about this before (if you’ve read some of my other blog posts, you might know this already), but I love Taco Bell’s marketing.
The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all.
The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.
61% of marketers say that generating leads and traffic is their biggest challenge.
It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can’t wait to see the engagement you earn from your audience.
As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to put our best foot forward with our email campaigns.scriber
![After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]](https://blog.hubspot.com/hubfs/Total-Deals-Created-COVID4.png)
The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing.
Including blogging as a part of your marketing strategy could bring you more customers. According to our State of Marketing report, blogs are among the top three marketing channels that deliver the highest ROI.
A few years ago, I led a product launch campaign for a SaaS platform targeting mid-sized marketing teams. We had solid content — blog posts, email drips, webinars — but conversions were underwhelming. The content wasn’t landing with the right people at the right stage. We were speaking to everyone, so we weren’t really speaking to anyone.
A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage.
