Everything You Need to Know About Marketing Operations in One Place

One of my favorite movies is “School of Rock,” which also happens to be one of 2003’s best films. In the movie, Jack Black poses as a substitute teacher at a private school, and, after noticing the students are musically talented, he turns the 10-year-olds into a fully-fledged rock band.

How to Craft the Perfect Email for Every Stage of the Buyer’s Journey

Collectively, 103 trillion emails are sent worldwide every year … that’s not a typo.

And 58% of people check their email before doing anything else online. It’s no secret that email isn’t dead despite the abundance of messaging apps and social media platforms sprouting up everywhere you look.

How to Launch a Successful Multichannel Marketing Strategy

If you’re even a casual reader of the business blogosphere, you’ve probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.

Adjusting Digital Media Strategies in a Changing Business Climate

We’ve all been experiencing recent lifestyle changes in 2020 — both personally and professionally.

What You Need to Know About DKIM Authetnication

Have you ever really explored the depths of marketing emails you receive?

If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails.

What You Need to Know About DKIM Authetnication

Have you ever really explored the depths of marketing emails you receive?

If you haven’t, you’re not alone. I hadn’t either until yesterday. However, by exploring the details of email marketing messages, I’ve been able to find spoofed or phishing emails.

20 Social Media Marketing Myths to Leave Behind in 2022

Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.

How to Become a (Better) Editor: 13 Editorial Tips

When I first started editing articles for HubSpot’s Marketing Blog, I honestly figured it would be the easiest part of my job.

How Webinars Can Help Your Customer Retention Strategy in 2020 [IG]

When you first think of webinars, you probably think they’re a great tactic for the first part of the flywheel — attract.

While you’d be right, webinars are also a way to delight and retain customers.