Glossier is an online cosmetics brand boasting $1 billion in sales, a rare sight for a four-year-old company. To what does the company owe its success? In part, to Instagram Shopping.
Glossier is an online cosmetics brand boasting $1 billion in sales, a rare sight for a four-year-old company. To what does the company owe its success? In part, to Instagram Shopping.
While I’m not a business owner and haven’t branded my own business, I’ve been an employee at companies that have undergone large-scale rebrands.
Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn’t have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand’s life-cycle.