Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are all flaws of static email design. Responsive emails are the answer.
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By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country.
More than likely, you’ve heard the debate on whether it’s more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers.
I’ve worked with clients across dozens of industries, and I’ve learned that content only works when it’s planned. You can create brilliant blog posts, scroll-stopping videos, or perfectly-timed X posts, but if it doesn’t fit into a strategy? It disappears.
Let’s say you’re gearing up to make your pitch at a potential client’s office, a trade show, or even on Shark Tank.
You’ve read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent, which is a 3,800% return on investment.
And did I mention that there are almost four billion email users worldwide?
Crazy, right?
The internet lets you reach billions of people around the globe, but if you’re like many small or local businesses, world domination isn’t really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level.
So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first?
At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today.
During the last month or so, my husband and I have driven by this grand opening sign on our way to his parent’s house about a dozen times.
After a couple of weeks, we decided to look up what it was for.
We found out a new restaurant was opening, and we were pretty excited to have a new place to try (sometimes it gets boring going to the same places!).
These days, businesses across every industry are investing in social media marketing. But no matter how great your social media content is or how many people follow your accounts, you won’t be able to grow your audience, reach, and presence if you don’t understand the data behind it all.
