There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right.
Here’s how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.
For the last few weeks, my husband and I have been ordering more takeout than ever.
As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery.
We were so excited and immediately placed an order.
That’s why local pay-per-click (PPC) can be a great option for local businesses.
If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers.
Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it’s not an out of the ordinary practice.
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.
Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started to wonder — what is Twitch?
“I got lucky.”
“I don’t belong here.”
“I’m a fraud, and it’s just a matter of time before everyone finds out.”
Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.
Turning prospects into loyal customers is a multi-step process requiring the combined efforts of cross-functional teams. Thankfully, there are different types of technologies available to make the task more organized and easy — like customer relationship management software (CRM) and marketing automation.
When proposing potential ads at your startup, one of the first questions you’ll likely encounter is, “How much will this cost?” If you’ve prepared a killer startup marketing budget, you will be well-equipped to help executives understand and buy into your vision.
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
