Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s success.
Video marketing is an undeniably powerful opportunity to reach your target audience — in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts.
If you visit YouTube on any given day, you’ll be sure to find a recently-published video that’s been viewed millions of times in mere days.
It’s a Thursday at 4:00 PM, and the most popular video on YouTube is a 20-minute interview with Idris Elba answering tough questions while eating spicy wings. If you’re familiar with Hot Ones, “The show with hot questions and even hotter wings,” it might not be shocking to know that this video has close to 4 million views.
Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can also serve as a way to raise awareness of a cause and drum up interest among donors.
Nonprofit fundraising is exciting. It’s the lifeblood of charitable organizations and can serve as a way to raise awareness of a cause and drum up interest among donors.
“Networking” is a buzzword that many of us have a serious love/hate relationship with.
Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships, according to John Bennett, director of the Master of Science at the McColl School of Business.
Social media is everywhere and over the last two decades, it’s become one of the primary marketing channels.
We all dream about that one campaign that just really takes off — I’m talking about the Game of Thrones of the content marketing world.
