As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on.
Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand’s services or products?
You know what I’m talking about. Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.
![Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]](https://blog.hubspot.com/hubfs/javier-allegue-barros-C7B-ExXpOIE-unsplash.jpg)
The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing.
Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment.
Does your business offer international services, but you’ve found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you’re not online?
Today, you and your team are expected to perform at the same level no matter where you’re working from.
So you’ve just finished redesigning your website. You’re excited, it looks great, and you’re patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective.
As a millennial, I grew up in a constantly changing era.
For your business to thrive, it’s critical you set up a process for conducting effective interviews — and, in 2020, it’s equally vital you create a comprehensive virtual interview strategy, as well.
Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before.
And then something happened, and you need to pivot your content.
