In-House vs. Outsourced Community Management: What You Need to Know

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy.

HubSpot’s SERP Secrets: How The HubSpot Blog Is Combatting SERP Volatility

The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.

HubSpot’s SERP Secrets: How The HubSpot Blog Is Combatting SERP Volatility

The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “It’s Tuesday, so there’s another algorithm update, suckers.

How to Prove the ROI of Community Management (According to Experts)

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management.

Why is Community Management Important?

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist.

6 Types of Online Communities Your Brand Should Consider Investing In This Year

When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless.

6 Community Management Trends To Know in 2024

Brands build online communities around their target audiences.

Free vs. Paid Online Communities: Which Is Right for You? [Expert Tips]

A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community.

8 Challenges of Scaling Community Management (and How Pros Solve Them)

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members.

6 Types of Community Management (+ Tips from the Experts Who Manage Them)

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: