The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses.

The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)

Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses.

The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.

The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing

You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday.

Marketing for the lulz

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing.

Marketing for the lulz

It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing.

Generative Engine Optimization: What We Know So Far

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.

Generative Engine Optimization: What We Know So Far

There’s no debate that when it comes to succeeding in digital content, mastering SEO is a must. When I first became a content writer, most of the advice I received was about keywords, backlinks, relevancy, and improving user experience.

AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it.

AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

The first thing I do every weekday morning is tell my Amazon Alexa to turn off my alarm. In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it.