Traditional marketing versus digital marketing has become a hot topic among marketing professionals.
In 2016, Facebook launched its live feature. By 2018, one out of every five videos on the social network was a live broadcast.
So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.
With this in mind, carving out a strategy for Facebook Live seems like a no-brainer.
You worked a lot to create great content. You posted it on your blog, on your social media accounts, and ensured it’s optimized for search engines.
You worked a lot to create great content. You posted it on your blog, on your social media accounts, and ensured it’s optimized for search engines.
When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it.
You know what sounds like a really bad idea?
When it comes to content marketing, it can be tough to know which ones to use and which ones will make a statement. There are a variety of content marketing types that marketers can choose from. For example, Southwest likes to mix it up by posting gifs, blog posts, commercials, and retweets on their Twitter page. Delta has recently been on a video and gif kick, posting strictly commercials, videos, and gifs about flight.
Just last week, I purchased a yoga mat after seeing a sponsored post on Instagram from fitness influencer Cassey Ho.
More likely than not, you see influencer posts on your Instagram feed daily. In many ways, they become part of your life — influencing everything from exercise classes you take, to clothes you buy.
While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there’s one thriving feature that all three have in common: Stories.
