How much do you know about website indexation?
If it’s next to nothing, you’re not alone.
When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me.
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. Six years after the acquisition, Bloomberg estimated Instagram at 100 times that.
Emails and IMs and shared docs — oh my!
Emails and IMs and shared docs — oh my!
Let’s talk about online advertising.
Specifically, banner ads.
You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:
Let’s talk about online advertising.
Specifically, banner ads.
You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:
Marketers, welcome to 2020.
As a millennial, social media has been around since I was in elementary school.
Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12.
Although using social media has been a daily habit for me since I was in high school, it wasn’t until I became a marketer that I understood the power of it.
Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin.
