Technical SEO is a beast that is best broken down into digestible pieces. If you’re like me, you like to tackle big things in chunks and with checklists. Believe it or not, everything we’ve covered to this point can be placed into one of five categories, each of which deserves its own list of actionable items.
List three things you’ve done this year that pertain to search engine optimization (SEO).
Do these tactics revolve around keyword research, meta descriptions, and backlinks?
If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal.
Crawlability is the foundation of your technical SEO strategy. Search bots will crawl your pages to gather information about your site.
I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how important it is to stay ahead of social media trends — platforms evolve, algorithms shift, and what worked last year might not work today.
The summer before my sophomore year in college, I was scrolling through Facebook when I saw my friend dump a bucket of ice water on herself.
The other night I was searching “Best Pasta Dish Recipes” on Google.
I clicked the first link and was stopped by the dreaded error code.
I’m willing to bet something similar has happened to you, at one point or another.
When that happens, it’s not just my brain experiencing technical difficulties.
The other night I was searching “Best Pasta Dish Recipes” on Google.
I clicked the first link and was stopped by the dreaded error code.
I’m willing to bet something similar has happened to you, at one point or another.
When that happens, it’s not just my brain experiencing technical difficulties.
In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets.
As the old saying goes, “a picture is worth a thousand words.” Given that 65% of the population are visual learners, using images as part of your marketing can be the key to ensuring your message gets delivered.
As a marketer, you are probably already aware that images are important. They’re easier to digest than a bunch of words on a page and can help support your other content by telling a story in ways that words cannot. Whether in social media posts or in blog posts, images help your audience to better understand what you are talking about, plain and simple.
When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links.
