This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie.
Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers can use to refine their strategies.
Wondering how to use Medium and how to make money on Medium? You’ve landed at the right place.
What do the White House, Sports Illustrated, and my cousin Jimmy all have in common?
They all publish content on Medium.
For the White House, that content includes State of the Union addresses and policy announcements. Sports Illustrated, meanwhile, manages a sports news publication called The Cauldron.
It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative content — AI tools aimed at social media are stepping in to do some of the heavy lifting.
Ecommerce conversion rates are the ultimate top-line metric for online store owners. With this data, you can see if the changes you make to your site positively or negatively impact how many visitors become customers.
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized that gardening and marketing have a lot in common — especially when it comes to content seeding.
Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Have you ever cringed at a “Got Milk?” ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school?
Then you might just love these grammar jokes as much as we do. Here are a few of our favorites — share yours with us in the comment section!
