How 13 Brands Are Leveraging Snapchat Discover

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform’s Gen-Z and millennial audiences.

However, marketing on Snapchat hasn’t always been easy.

Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now

I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs.

How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.

How to Research like HubSpot’s Research Team

In college, research was always my favorite part of writing papers. I don’t know why, but finding data to back up my hypotheses always gives me a thrill.

How We Prioritized Which Review Sites We Care About at HubSpot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.

HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.

5 Secrets of Creating Click-Worthy Social Media Cards

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients.

One time, I was posting a blog on Facebook, but it kept aggregating the wrong image.

Frustrated, I went to Google to find the answer: social media cards.

5 Examples of Truly Unique Company Culture

When I start a job search, a huge factor that notates whether or not I send in an application is a company culture I can see myself contributing to and thriving in. I am totally one of the candidates who won’t apply to a company with a negative reputation.

How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔)

How to Successfully Migrate a Website Without Harming SEO [Checklist]

An outdated website won’t represent your brand well.

What Exactly Is Semantic Search (& How Does it Affect SEO)

Ten years ago, SEO strategists across the world followed a relatively similar process.