If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity … and it’s your job to help it grow and improve.
Often, social media and SEO conversations happen separately.
Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing.
But, with the growth of social networks, social media marketing is even more heavily embraced today.
But, you might ask, which is more important?
The answer? Both can be key to your strategy.
One of my first jobs out of college was working as an entry-level PR associate. Like most recent grads without any real industry experience, I’d spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client’s products.
![How to Send Effective Order Confirmation Emails [Examples + Template]](https://blog.hubspot.com/hubfs/order-confirmation-email-1.jpg)
Order confirmation emails have a 65% open rate, the highest average open rate of all emails. Optimizing these emails is a sure way to get more eyes on your brand.
Instagram is a powerful channel for businesses to reach a larger audience — in fact, approximately 80% of the platform’s one billion users follow at least one business on Instagram.
A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of Vine, the looping video platform that was killed by Twitter a few years beforehand.
As I continued to explore the app, I felt like I was witnessing utter chaos — but in a good way. The stream of odd videos had no rhyme or reason to it, but it kept me entertained and easily distracted for the whole weekend.
As the app neared its one-year mark, a news story caught my eye about how brands were becoming more interested in TikTok due to its astounding user growth. I was shocked that this funny platform was starting to be taken seriously.
When you hear the word “blog”, what do you think of?
Google is a fickle beast. Many businesses rely on their search engine for traffic, leads, and customers, so Google updates can break or boost a company’s success.
Video marketing is an undeniably powerful opportunity to reach your target audience — in fact, more than 50% of consumers prefer video content over other forms of content, including email, social, and blog posts.
