How to Use Google Ads Keyword Planner, According to 5 Specialists

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients.

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about.

I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

That’s why Google ads keyword planner is an important tool for marketers.

Twitter Topics: How to Use It & What Marketers Need to Know

Twitter Topics makes it easier for Twitter users to sift through the roughly half billion tweets published daily and find content related to their interests. 

What Is a CMS and Why Should You Care?

When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS.

Is Snapchat Discover Right for Your Brand?

When you think of Snapchat, what do you think of?

33 Emerging Technology Stats to Know in 2022

Many major emerging technologies in artificial and virtual reality are becoming more accessible, but are they worth investing in? 

Why Refusing to Discuss Failure Erodes a Culture of Growth

Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out?

5 Ways Working Remotely Changed the Way I Think About Teamwork

For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin.

Header Tags: What They Are and How to Use Them

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important.

Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise.

How to Become a LinkedIn Thought Leader in 9 Easy Steps

Did you know that 40% of LinkedIn’s 500 million members visit the platform daily?